VB EVENT: The mobile advertising ecosystem is massive, complex, and obscure … and can suck in up to 40 percent of your advertising budget on fees and commissions alone, if you’re not careful. It includes DMPs, DSPs, SSPs, DMPs, no fewer than three different kinds of ad networks (of which there are about 1,000 currently), plus multiple kinds of […]
VB EVENT: The mobile advertising ecosystem is massive, complex, and obscure … and can suck in up to 40 percent of your advertising budget on fees and commissions alone, if you’re not careful. It includes DMPs, DSPs, SSPs, DMPs, no fewer than three different kinds of ad networks (of which there are about 1,000 currently), plus multiple kinds of […]
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